A Word on Education

I believe education is the foundation of a lasting, prosperous, and rewarding career. I believe education can raise standards of craftsmanship and professionalism throughout our industry. I believe education is the backbone of strong technique, of creative expression, of confidence with clients, of feeling motivated and inspired, of success in any field of hairdressing. 

It’s why we have developed a two-year training program to teach our modern and creative, precision-based method of hairdressing to salon apprentices. It has produced thirty (and counting) high performing stylists who now contribute to the success of ARROJO studio. 

Meanwhile, the ARROJO academy – a purpose-built, state-of-the-art facility dedicated to advanced education – trains, motivates, inspires hairdressers from all over the world to reach higher standards of technique, creativity, and professionalism. 

My team and I also teach at international hair and beauty shows. We have a booth for demonstration live on the trade floor, we go into the classroom to facilitate classes that mimic the seminars held at our academy, and we are a main-stage headline, providing trend and technique insight and inspiration to our peers. 

The power of education equips hairdressers to shape their future; to extend its reach we made a collection of DVDs that feature the same techniques we teach to our apprentices, and at seminars and shows worldwide. Subscription is the next step in that evolution. Over forty techniques from our groundbreaking educational DVDs are online, while the site is designed to give increased convenience and affordability to you. 

The videos work with mac, PC, iPhone, and iPad : You can study new techniques at home, watch as you practice on models and mannequins, or learn as you travel. The monthly $30 subscription fee entitles you to watch any video from any educational series up to five times a month. The Razor Fundamentals Series, for example, has three cuts, and you can watch any and all of those three cutting techniques five times each month. The same applies for each series.

It means you can watch more than 200 educational videos every month, and pick and choose the techniques you want to know, when you want to know them. Subscription brings our whole gamut of education to wherever you are, for a dollar a day. We also add a new inspiration-based video every month.

Presented by ARROJO master stylists and I, each series looks at a different aspect of successful, modern-day hairstyling. Some explore classic scissor cutting, some the latest trends in cut and color, while others focus on basic or advanced razor-cutting practices. All feature the world-renowned techniques that are developed at ARROJO; all can be used to improve the range of your work on the salon floor; all underpin my approach to fashion-forward and functional, beautiful, wearable hair. 

We’re standing on the shoulders of technology to create a unique and affordable experience, and the easiest path to inspirational, career-shaping education.



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